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Group Leadership

Oussama Mili

Founder & Chief Executive Officer Β· Connecting Business Canada

Technology entrepreneur based in Montreal, leading Connecting Business Canada. Over 19 years of experience in call centers, digital transformation and digital services, serving a Quebec, Canadian and European clientele.

19+Years of experience
100+Team members led
4Markets served
2025Established in Montreal
01Profile

A 19-year entrepreneurial trajectory

Graduate in Computer Science from the Central University of Tunis in 2006, Oussama Mili began his career in Tunis at SELLBYTEL Group / Hewlett-Packard (HP), the Tunisian site dedicated to European clientele. There, he methodically progressed through every technical tier: HP technical support agent, then Technical Coach. He was subsequently assigned to the VIP unit dedicated to the seven most senior executives of Renault France, before taking responsibility for the technical coordination of complex cases β€” orchestrating the interface between the technical hotline, internal experts and field technicians β€” then leading the training and management of the Technical Coach team.

Six years that forged a rare expertise: managing high-end client relationships, resolving critical cases at distance, and transferring know-how to demanding technical teams β€” for some of the most recognized European brands of their sector.

In 2013, he joined Connecting Business Services in Tunis as Chief Administrative and Financial Officer, supporting its growth β€” from 20 to 110 team members. In 2014, he made the entrepreneurial leap by founding IYES SARL, a web development and IT solutions agency. In April 2018, he created Connecting Business Plus in Sfax β€” a BPO and francophone call center structure that reached 100 team members in less than nine months.

At the heart of this journey, one constant: the conviction that a company is only as strong as its people. More than one hundred team members have been managed, trained or recruited across these successive roles β€” supervisors, project leads and operations managers who today form the true pillars of the group. It is through this solid management line, built on trust and talent retention, that production is run on a daily basis.

That said, Oussama Mili has never stepped away from operations. Despite his CEO duties and his direct commercial follow-up with clients, he remains fully engaged on the ground β€” 100% involved in service quality, in permanent contact with his managers, present in team reviews as well as in client steering committees. A rare posture at this level of leadership, and one of the keys to the group's client loyalty.

In February 2025, he crossed the Atlantic and launched Connecting Business Canada in Montreal. This North American implementation does not duplicate the Tunisian operations: it complements them, in a logic of specialization by market, designed to offer each client the best possible point of contact.

CBC is now the group's strategic hub for the Quebec and North American market β€” francophone Quebec clientele, bilingual Canadian companies and US clients seeking a francophone partner with proximity. The Montreal teams address these interlocutors with the local anchoring they expect: knowledge of Quebec cultural codes, Law 25 compliance, aligned time zone, and physical presence in Montreal (410, St-Nicolas, suite 236).

In parallel, Connecting Business Plus, from Sfax, remains the group's historical operational center for European clients β€” primarily French and Belgian companies β€” with over a hundred francophone team members specialized in telesales, multichannel customer support, telesecretary services and back office. This geographical distribution gives clients the best of both worlds: cultural proximity on their market, continental operational depth, and a unified governance at the head of the group.

Β« What I bring to my clients is the operational rigor learned at the highest level of European technical support, combined with the strength of teams managed, trained and retained over the years β€” and that I continue, every day, to support in the field. Β»

02Journey

The journey in eight key milestones

19 years of career at a glance

2006 CS Degree 2007–2013 SELLBYTEL / HP Renault VIP 2013–2020 CBS Β· CFO 20 β†’ 110 staff 2014 IYES SARL 2018 CBPlus Β· Sfax 100 in 9 months 2025 CBC Β· Montreal β˜… Today
01

Bachelor's in Computer Science

Central University of Tunis β€” solid technical foundations in programming, systems and databases.

πŸ“… Nov. 2006
02

SELLBYTEL Group / Hewlett-Packard (HP) β€” Tunis

Six years of methodical progression at the Tunisian site of SELLBYTEL Group, dedicated to European clientele: HP technical support agent β†’ Technical Coach β†’ VIP unit for the seven most senior executives of Renault France β†’ technical coordination of complex cases (hotline Β· experts Β· field technicians) β†’ training and management of the Technical Coach team.

πŸ“… 2007 – 2013 Β· Tunis
03

Chief Administrative & Financial Officer β€” CBS

Connecting Business Services, Tunis. Supporting the company's growth from 20 to 110 team members. Supervision of operations, human resources, finance and commercial expansion.

πŸ“… 2013 – 2020 Β· Tunis
04

Founding of IYES SARL

Creation of a web development and IT solutions agency in Tunis. Web and mobile projects with high added value for local and international clients.

πŸ“… Since 2014 Β· Tunis
05

Founding of Connecting Business Plus

BPO and francophone call center structure in Sfax. Sustained growth to 100 team members in less than nine months. Strategic direction, recruitment, operations and commercial development.

πŸ“… Since Apr. 2018 Β· Sfax
06

European market expansion

CBPlus develops and consolidates its portfolio of French and Belgian clients. Long-term contracts with European principals in telesales, customer support, telesecretary and back office.

πŸ“… Since 2019 Β· ongoing
07

Founding of Connecting Business Canada

Launch in Montreal (410, St-Nicolas, suite 236). A North American implementation in direct continuation of the Tunisian know-how, now serving the Canadian and US markets.

πŸ“… Since Feb. 2025 Β· Montreal
08

Long-term vision

Simultaneous leadership of the group's three entities (CBC, CBPlus, IYES). Steady course: consolidate North American presence and continue to serve francophone markets with rigor, transparency and operational continuity.

⏱ Ongoing
03Expertise

Field-forged competencies

General management & strategy

Leadership of multi-site structures, corporate governance, long-term vision and alignment between shareholders and teams.

Call center trade expertise

Operational ground knowledge acquired serving Hewlett-Packard and Renault France's VIP unit. A sharp reading of production stakes that informs every leadership decision.

Technical leadership & digital transformation

Cross-cutting technical vision across the group's three entities. Technological arbitrations, digital project governance, architecture choices (CMS, e-commerce, business applications, infrastructure). A sharp reading of the technical terrain in service of strategic decisions that are never disconnected from operations.

Recruitment & HR management

Industrialization of recruitment (CBPlus: 100 team members hired and trained in less than nine months). Training, coaching and talent retention.

Growth & internationalization

Three companies founded, implementations in Tunisia and Canada, clients served across four francophone markets. Mastery of cultural, legal and operational constraints.

Single point of contact at the top

No chain of intermediary account managers, no relay client manager. Your strategic decisions and contractual arbitrations are discussed directly with the group's leadership.

04Markets

Four francophone markets served

πŸ‡¨πŸ‡¦ Canada

CBC headquarters in Montreal (410, St-Nicolas, suite 236) since February 2025. Implementation focused on Quebec and North America.

πŸ‡«πŸ‡· France

Historical client market served from Tunis since 2007 (SELLBYTEL Group / Hewlett-Packard, Renault VIP unit) then via CBPlus. SME, e-commerce, SaaS and services clientele.

πŸ‡§πŸ‡ͺ Belgium

Market developed via CBPlus starting in 2019. Specialization in francophone client relations for Belgian companies.

πŸ‡ΉπŸ‡³ Tunisia

Historical operational headquarters. IYES SARL (Tunis, 2014) and CBPlus (Sfax, 2018) β€” over a hundred francophone team members.

05Vision

Β« Build a long-term partner, not just a subcontractor Β»

After nineteen years serving demanding brands β€” Hewlett-Packard, Renault France and dozens of European SMEs β€” one conviction has emerged: operational quality is born from the care given to teams. Not slogans, not dashboards. People who are trained, listened to and retained.

This is the DNA Oussama Mili installed in Montreal: a stable team, close supervision β€” provided by himself and his managers β€” and total transparency with the client (real-time KPIs, call recordings, weekly reportings).

Meet Oussama β†’

The four pillars

  • Rigor β€” Forged serving Hewlett-Packard and Renault France, with a "zero-defect" standard.
  • Teams β€” Over one hundred team members managed, trained or recruited across successive roles.
  • Ground presence β€” Always present in operations, never distant from clients.
  • Long term β€” Lasting client partnerships, controlled growth, sustainable digital innovation.
06Our principles

Three commitments that guide every decision

Β« A company is never stronger than the human quality of its teams. Processes matter, but they replace neither trust nor a sense of craft. Β»

Β« A lasting client relationship is built over time, never through contractual penalties. Our commitment is not to be one more vendor, but a partner who stays in for the long run. Β»

Β« You only serve a market well if you respect its codes. For each market we operate in, we adapt language, quality standards and regulatory framework β€” without compromise. Β»

07What this changes for you

Six concrete benefits for a group client

A leader's journey only matters to a prospect if it translates into operational value. Here, point by point, is what nineteen years of fieldwork and three companies built from scratch bring directly to your campaigns.

No learning curve at your expense

Nineteen years of day-to-day operational practice: your campaigns start on tested foundations, not on a learning curve you're paying for.

A mature organization

A structure designed, refined and operated at over a hundred team members spares you the pain points of young organizations: turnover, disorganization, quality erosion mid-mission.

Stable people on your account

Over one hundred supervisors, project leads and managers trained in-house over time. Your accounts are entrusted to seasoned, loyal professionals β€” not juniors rotated every three months.

An accessible leader

The founder remains involved in operations. Your priorities surface quickly, decisions are made without intermediaries, and your commercial relationship is built with the person who actually decides.

The right team for your market

A Quebec-based organization for your North American counterparts; a European team for your clients in France and Belgium. No cultural compromise imposed on your end customers.

Unified governance

Three companies, one leadership. Methodological consistency, uniform quality and consistent contractual commitments across all group implementations.

Estimate your savings with our ROI simulator β†’
08Group

The companies founded by Oussama Mili

Hub-and-spoke model Β· One leadership, three specialized poles

GROUP Connecting Business Leadership Β· Oussama Mili CBC Montreal Since 2025 North America Hub Quebec Β· Canada Β· USA CBPLUS Sfax Since 2018 Europe Hub France Β· Belgium IYES Tunis Since 2014 Web & IT Solutions Pole

Connecting Business Canada

Montreal β€” founded February 2025. North America hub: Quebec clientele, bilingual Canadian companies and US principals. Francophone call center and web agency. cbcanada.ca

Connecting Business Plus

Sfax β€” founded April 2018. Europe hub: primarily French and Belgian companies. BPO structure and francophone call center β€” over a hundred team members. cbplus.tn

IYES SARL

Tunis β€” founded 2014. Web development and custom IT solutions agency for local and international clients.

To go further

Discover the group's offerings

The services led by Oussama Mili and his teams, ready to serve your projects.

Outbound Calls Inbound Calls Telesecretary Back Office VoIP Solutions Web Development

Talk directly with Oussama

Quote request, strategic partnership or simple conversation β€” leadership remains accessible.

Contact request β†’WhatsApp directLinkedIn

Or by direct email: omili@cbcanada.ca

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